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Is COVID Making Marketing Influencers More Influential?

A new survey by digital agency A&E (Amra and Elma) suggests more opportunity for influencer marketing to be effective going forward. The impact of COVID-19 on influencer marketing is analyzed. ....

Chen Lou , Jim Tobin , Elma Beganovich , Jaysen Gillespie , Association Of National Advertisers , Shupei Yuan , National Advertisers , Federal Trade Commission , While Tobin , Influencer Engagement Has Increased During ,