and Apple has been trying to position itself a more financially accessible brand, releasing the budget iPhone SE earlier this year.
But Apple has always been a premium brand. And for people with cash to spend, Apple offers some mind-boggling ways for people to pay it huge sums of money.
So CNN Business dug into just how much it would cost to go all-out on Apple products. Here s what we found.
iPhone
You ll likely want to start off by upgrading to the new iPhone 12, which comes with perks, such as 5G connectivity and a telephoto zoom lens. The highest-end option is the iPhone 12 Pro Max with a 6.7-inch display ($1,099) and 512 GB of storage ($300). Adding AppleCare+ with theft and loss coverage will add $269 to your purchase.