and Apple has been trying to position itself a more financially accessible brand, releasing the budget iPhone SE earlier this year.
But Apple has always been a premium brand. And for people with cash to spend, Apple offers some mind-boggling ways for people to pay it huge sums of money.
So CNN Business dug into just how much it would cost to go all-out on Apple products. Here's what we found.
iPhone
You'll likely want to start off by upgrading to the new iPhone 12, which comes with perks, such as 5G connectivity and a telephoto zoom lens. The highest-end option is the iPhone 12 Pro Max with a 6.7-inch display ($1,099) and 512 GB of storage ($300). Adding AppleCare+ with theft and loss coverage will add $269 to your purchase.