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Wiki Wormhole: In 1992, Pepsi Fever turned deadly


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What it’s about: A contest where everyone was a winner… with tragic results. In 1992, Pepsi Philippines started printing numbers, 001-999, inside bottle caps, with numbers corresponding to prizes that were announced on TV nightly. It was a huge success at first… until a misprint put the million-peso ($40,000 USD) winning number on 800,000 bottles, resulting in rioting, lawsuits, and a massive debacle for Pepsi.
Biggest controversy: Those 800,000 winning bottle caps weren’t technically winners. Each contest bottle caps had a security code alongside the number for confirmation; the misprints had no code. But that mattered little to people who were convinced they had won. Panicked Pepsi executives held a 3 A.M. meeting and worked out a compromise, where the misprint bottle caps could be exchanged for a 500-peso ($18) consolation prize. Although 486,170 people accepted, it was a lose-lose for Pepsi. The payouts cost the company 240 million pesos ($8.9 mil ....

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After Coke's BodyArmor deal, more acquisitions of minority investments


A post shared by Blue Stripes Urban Cacao (@bluestripescacao)
Blue Stripes Urban Cacao Shop sells cacao water, energy bars, and other chocolate-infused goodies at its physical retail shops as well as online. The founder behind the concept is Oded Brenner, who founded the Max Brenner chain of chocolate shops in the 1990s. Hershey became an investor in 2019 for an undisclosed amount.
Blue Stripes focuses on using all the unknown parts of the amazing cacao fruit, its pulp and shell, to create a line of very healthy consumer packaged goods, Brenner told trade publication FoodIngredientsFirst in 2019. Now, that premise might sound even better to Hershey, which said in February that it was trying to develop more better-for-you candy and chocolate products going forward. ....

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