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White stuff now in white supply. prices have skyrocketed really because of the lack of supply. reporter: several industries are feeling the effects of this winter. airlines lost an estimated quarter of a billion dollars, according to analysts. poor auto sales in the midwest, south and east are being blamed on the weather along with some lower retail sales. even restaurants without broken water pipes are getting hit. at gyro mania in chicago s greek town, the owner says his business goes way down $11.87. reporter: during heavy snow or freezing cold. i might see about a 40% decrease in carryout sales. we deliver. so i see an increase overall about a 25% hit. not a problem. reporter: consumers are also feeling the effects. you hit that pothole and the wheel bottom s out and you get ....