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What IS a Sigma Male? New term for lone wolf alpha male is mocked online as hipster nonsense Twitter user @LilySimpson1312 thrust the obscure term into the spotlight this week when they shared photos of socio-sexual hierarchy charts The characterization of men as dominant alphas and submissive betas was derived from the now-debunked theory that wolf packs are ruled by alphas Alt-right writer Theodore Robert Beale, who uses the pseudonym Vox Day, coined the socio-sexual hierarchy featuring the sigma as an equal to the alpha Day s hierarchy is most popular with incels, men s rights activists, and pickup artists, though the idea of the sigma male was lesser known until recently ....