E-commerce giant Shein hosts its first bricks-and-mortar pop-up in a surprising spot: a Southern California mall inside the shop of one of its biggest rivals.
A new social media club at UCLA is reaching beyond a collegiate rivalry. Branching out from its founding USC chapter in early 2023, REACH at UCLA launched as a hub for students interested in social media, digital marketing and content creation, said co-president and fourth-year communication student Amelie Phua.