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This episode was first broadcast in September 2021.


Have you heard of ASMR?

Whispery, clicky, crinkly videos are massive on YouTube - racking up millions of views.

The idea is that these sounds elicit a certain tingly, calming sensation in some people.

So what is ASMR and what does the science tell us about it?

Is it real … or pseudoscience? And why do some people get the opposite reaction – irritation rather than these pleasant tingles? ....

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