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Office Depot launches brand platform | OPI - Office Products International

The ODP Corporation’s Office Depot has announced the launch of a new brand campaign call Imagine Success. The retailer is targeting its core customer base of small business owners, home office workers, teachers, parents and students with the new campaign, which it describes as a “brand platform”. It will feature success stories, videos, articles, studies, ....

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Zimmerman Advertising Hired by Office Depot as a Partner for Strategy and Creative

Zimmerman Advertising Hired by Office Depot as a Partner for Strategy and Creative
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FORT LAUDERDALE, Fla., June 3, 2021 /PRNewswire/ Zimmerman Advertising, an Omnicom Group company and the leading integrated, retail agency in the country, announced today that Office Depot, a wholly owned subsidiary of The ODP Corporation (NASDAQ:ODP), a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform with an online presence and approximately 1,100 Office Depot and OfficeMax stores, has hired the agency as a partner for marketing support.
Zimmerman Advertising will provide strategic guidance, research, develop marketing/campaign plans, develop content/messaging and work closely with the Office Depot marketing team and media agency to execute marketing strategies to drive performance. The two companies have worked together for many y ....

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