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Microsoft confirme n'avoir jamais fait de bénéfices sur les ventes de consoles Xbox

Microsoft confirme n'avoir jamais fait de bénéfices sur les ventes de consoles Xbox
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Microsoft Confirms They Have Never Profited From Selling Xbox Consoles


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Microsoft Confirms They Have Never Profited From Selling Xbox Consoles
By Tyler Lee, on 05/07/2021 02:45 PDT
Over the years, Microsoft has pushed out different models and generations of Xbox consoles. The consoles are sold at a few hundred dollars each, but what’s interesting is that Microsoft has actually never profited from selling them. This interesting nugget of information was revealed during the Apple VS Epic trial.
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During the trial, Microsoft’s head of business development at Xbox, Lori Wright, was called to testify by Epic’s lawyer Wes Earnhardt. When asked if Xbox hardware sales were profitable, Wright answered no. In fact, according to Wright, Microsoft actually sells its Xbox consoles at a loss. ....

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Microsoft confirms it's never turned a profit on sale of Xbox consoles


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Updated on 6 May 2021
The Epic Games v Apple trial is continuing to surface interesting titbits of information about the inner workings of the games industry, and the latest is that Microsoft has never made profit from the sale of console hardware. This may not be the most surprising news of all time, given consoles are in the games industry have traditionally been sold at a loss - but you rarely hear companies admit this out loud.
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Xbox vice president Lori Wright was called in as a third-party witness for the trial, where she was asked questions about the console market. In response to a question from Epic lawyer Wes Earnhardt asking how much margin Microsoft earns on the sale of Xbox consoles, Wright said: We don t. We sell the consoles at a loss . Asked if Microsoft has ever earned a profit on the sale of an Xbox console, Wright ....

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Xbox Consoles Never Turn a Profit


Xbox Consoles Never Turn a Profit

During the court case between Apple and Epic Games, Xbox vice president Lori Wright was called to testify. In her testimony, Wright was asked by Epic Games lawyer Wes Earnhardt about the overall profitability model of Xbox. Wright revealed that no Xbox console has ever been sold at a profit for the company. While that might not seem like a good business model, Wright revealed that Xbox profits off the software and subscriptions it sells, instead. Wright s testimony was meant to establish that gaming companies need to charge publishers 30% to sell their games, while smartphone companies like Apple do not. ....

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