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Touching Spot for Filipino Food Brand Looks Back on the Pandemic from 20 Years in the Future

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Created by BBH Singapore and directed by Law Chen, the film for Jollibee is set in the future and recounts the pandemic through the eyes of a grandfather
In the future when we look back on today, how would we describe the pandemic? What version of history would we tell?
This is the theme of the Filipino multinational chain Jollibee’s first global brand campaign developed by BBH Singapore, which reinterprets the brand’s tagline of Joy of Family in the context of the current pandemic.
When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality – that life as we knew it changed overnight. It was painful, scary and upended lives around the world. Yet it is in our darkest hours when we see what’s most dear to us - our families. From physically spending every waking hour together in lockdown to long video calls across continents, our family was what got us through. This was the year of the pandemi ....

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Sentosa celebrates Valentine's Day with locally sourced eco-friendly bouquets via BBH Singapore – Campaign Brief Asia

February 9 2021, 10:56 am | BY Kim Shaw | 2 Comments
Sentosa Development Corporation and BBH Singapore are celebrating Valentine’s Day differently this year with gorgeous locally-sourced Valentine’s Day bouquets.

In Singapore thousands of bouquets are exchanged each year for Valentine’s Day, with many imported from all over the world, contributing to greenhouse gas emissions due to their air freight.
Collaborating with botanical design studio, This Humid House, Sentosa has created an exclusive range of Eco Bouquets sourced from flora and blooms that have been cultivated at the resort island’s nursery and gardens, as part of environmental landscaping efforts. A total of 40 bouquets will be up for grabs through a contest launched on Sentosa’s Facebook and Instagram channels. ....

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