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HatchBeauty Brands Accelerates Trend Democratization with the acquisition of Predictive Data and Retail Analytics Platform Trendalytics
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LOS ANGELES, May 26, 2021 /PRNewswire/ HatchBeauty Brands, a beauty and wellness incubator located in Los Angeles, California, announced today the acquisition of Trendalytics, a consumer analytics platform. Trendalytics aggregates millions of signals across search and social platforms and algorithmically identifies the magnitude and longevity of consumer trends across the fashion and beauty industries to help its brand and retailer partners make more calculated buying decisions. This acquisition will strengthen HatchBeauty Brand s ability to help retailers identify consumer needs with even greater precision.