The year ahead for cultural trends: dealing with the new normal
In 2021, there will be space for brands and marketers to step up and help build a better future for all. The realities of working from home and a year of dealing with a global pandemic will start taking its toll. This could see a rise of individualism, which brands can try to temper to keep us collectively aligned. Health will also continue to become an increasingly necessary part of business and product development for brands.
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