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IT S easy to understand why Tesla is considered the biggest EV player in Europe. Elon Musk and the brand has made the electric vehicle (EV) an object of desire, a technological tour de force and, well, very cool. Talk EVs and inevitably you talk Tesla. But while Tesla dominates the EV conversation, if you thought it did the same in the sales charts you’d be wrong. In 2020 the Volkswagen Group had virtually double Tesla s share (25%) as Tesla’s market share collapsed from 31% in 2019 to 13.3% in 2020, dropping from number 1 spot to third behind VW and the Renault-Nissan Alliance. In fact the Tesla Model 3 wasn’t even the best-selling EV - that accolade went to Renault and its delightful Zoe model with the Model 3 in second and VW s ID.3, which only went on sale in the latter half of 2020, in third place. ....