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Comscore Reports TV Viewing Engagement for Week Ending February 28, 2021


Comscore Reports TV Viewing Engagement for Week Ending February 28, 2021
Spanish-language programming secured top 5 broadcast rankings
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RESTON, Va., March 12, 2021 /PRNewswire/ Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 28, 2021.
Once again, Spanish-language programming is a huge hit among audiences, sweeping the top 5 spots on the broadcast chart, said Paul Dergarabedian, Senior Media Analyst, Comscore. CBS secured the most broadcast slots over the other networks, all of which were legal and procedural dramas. On cable, AMC s The Walking Dead returned from a mid-season hiatus to capture the #2 spot, signaling that fans of the show were looking forward to its return after what initially was thought to be the season final ....

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