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Top News In Web Sprout Today - Breaking & Trending Today

Twitter's U.S. ad revenue drops 59%

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around? ....

New York , United States , Joe Benarroch , Linda Yaccarino , Nicole Farley , New York Times , Elon Musk , General Motors , Search Engine , Web Sprout , Search Engine Land , Google Analytics , Marine Corps ,

Google modifies shopping ads policies to enhance transparency

The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures. ....

Nicole Farley , Policy Center , Youtube Shopping , Google Shopping , Search Engine , Web Sprout , Search Engine Land , Google Analytics , Marine Corps ,

Google Analytics 4 audience builder gets a refresh

GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates. ....

Nicole Farley , Google Analytics , Matching Between , Black Friday , Google Analytics Help , Search Engine , Web Sprout , Search Engine Land , Marine Corps ,

Google Chrome will soon add 6 relevance and measurement APIs

These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies. ....

Nicole Farley , Privacy Sandbox , Chrome Stable , Protected Audience , Search Engine , Web Sprout , Search Engine Land , Google Analytics , Marine Corps ,