IT was one of those rare days when I found myself waking up at 5 am, stretching my legs, anticipating a fairly long drive to Zambales. Together with several media friends and influencers, we were invited by realme for a quick summer getaway to arguably the most picturesque resort in…
Just like many of us, realme began the year with a resolution a renewed purpose complete with a fresh and inspiring tagline: “Make It Real.” In an open letter, realme CEO Sky Li announced a rebranding initiative, shifting from an “opportunity-oriented” to a “brand-oriented” strategy to strengthen its connection with young…