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Downward Pressure on Pricing Drives Momentum in Wearables, Says IDC

Downward Pressure on Pricing Drives Momentum in Wearables, Says IDC
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Smaller Companies Fuel Growth in Worldwide Wearables Market in 1Q21, Says IDC

Smaller Companies Fuel Growth in Worldwide Wearables Market in 1Q21, Says IDC
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Wearables up 28% in 2020

Wearables up 28% in 2020
Shipments of wearable devices reached 153.5 million in Q4 – a year-over-year increase of 27.2% according to new data from IDC. Shipments for the full year grew 28.4% to 444.7 million units.
While the holiday quarter was largely driven by new devices and lower prices, the broader trend for 2020 was the surge in consumer spending for electronics as disposable income was reallocated from leisure activities during the pandemic.
“In-home fitness programs are quickly becoming a crucial component of the wearables offering for many companies,” says IDC’s Jitesh Ubrani, “beyond that, the proliferation of health sensors such as skin temperature, ECG, and heart rate tracking are allowing users and health professionals to better understand the onset and tracking of diseases.” ....

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IDC: shipments of wearables grows in the middle of a pandemic, hearables is the largest category

IDC: shipments of wearables grows in the middle of a pandemic, hearables is the largest category
IDC reports that shipments of wearables grew to 153.5 million in the final quarter of 2020, up 27.2% compared to the same period last year. The full year growth is about the same and shipments totaled 444.7 million.
Last year the analysts started tracking a new category, hearables. They define it as an ear-worn audio device that does more than music: they access a digital assistant or provide health and fitness tracking. However, even an “audio experience enhancement” is enough for a headset to be classified as a hearable. ....

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