be engaged in the conversation when they make that final decision. how do you do that? i call it the sales hallway. picture a hallway, sales professional such as myself and the customer walking down the hallway. trying to get to the end of the hallway, behind the deal is the trust. what happens, prospects want information about your company, warrants, mostly your price and then escape out of one of those doors. right? they want to do the natural thing, which is postpone the purchasing decision. spending money hurts us emotionally. a lot of science behind that. they set little trap doors. i want to think about it. call me back next week. got to talk to my husband, my wife, my priest, whatever it. anything to postpone decision-making. the key deal with those proactively so when you get to the end of the hallw waway you already thought about it. thank you. i got it.
Sales
Conversation
Hallway
Decision
End
Sales-hallway
Customer-walking
Company
One
Deal
Trust
Doors