Tata Motors has entered into a partnership with Jaguar Land Rover (JLR) for the development of Tata Motors premium electric vehicle series called Avinya. The agreement, signed by Tata Passenger Electric Mobility (TPEM), involves licensing JLR s platform for the development of Avinya series electric vehicles in exchange for a royalty fee.
Tata Passenger Electric Mobility Ltd (TPEM) and Jaguar Land Rover (JLR), both 100 per cent subsidiaries of the auto major, have entered into a Memorandum of Understanding (MoU), Tata Motors said in a statement. The pact envisages TPEM licensing JLR s electrified modular architecture (EMA) platform for a royalty fee for the development of Avinya series, it added.
With India on the brink of an explosion in EV manufacturing, the UK s automotive industry sees India as a key market, leading to investments and partnerships.
Very exciting new platform. My concern is with all this new development (new platform, new powertrain - EV, battery development), will these vehicles be at a very high price point, to be profitable?