PhonePe and Paytm are testing audio ads on sound boxes at retail stores with FMCG brands. The ads, targeting impulse-buying, lack measurement tools for now, posing revenue challenges despite potential targeting opportunities.
Wealthtech platforms Dezerv and Stable Money are set to close $30 million and $17 million in equity funding, respectively. While Dezerv is looking to raise the capital from Premji Invest, Stable Money is likely to rack up funds led by RTP Global.
Men of Platinum's 'Direct Hit' Lights Up IPL 2024 adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.
COLORS, Seagram's Imperial Blue, Wavemaker Launch AI-powered #FansWaliHoli adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.