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Meet Christmas Dad – the hardest person on Earth to buy for

Forget Waterstones Dad, publishing’s latest target demographic is Christmas Dad - so what treats does he have in store ....

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Behold Waterstones Dad – and hurrah for Britain's new demographic stereotype | Andrew Anthony

The latest slicing of social segments is a floating voter and a welcome addition to the merry-go-round of political life, writes Andrew Anthony ....

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The rise of Waterstones Dad

The rise of Waterstones Dad
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