When waterstones got into trouble i, then, did step in there and really just brought all of the ethos of 20 plus years of independent bookselling to what was then the only large bookseller left in the united kingdom. and as it happens, if you let each of those individual waterstone s run themselves and you do, really, try and be, in each individual shop, a really good bookshop, you do well. and what is the secret to a really good bookshop? i think it needs a certain amount of things to be working underneath. it needs distribution. it needs money to make the lights work and fix the carpet and put in new furniture. so there s those things. a lot of these bookstores who have done those things are failed. but what you absolutely have to have his good booksellers running those shops and they have to be free to make all the decisions within that building over which books they promote, where they put them, how they display them. and if they are given those freedoms, they will engage ....