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Driven by, a, the fact that we are social beings, b, in our minds we need a sense of order, we need a sense of explanation, we need to know that it s not a mystery but there s some plausible explanation for that which has transpired. that s the root of it. i think all of well, all of the media attention, in part, what we re doing right now adds to it a bit. at least it makes it available for people who are sort of hooked on this puzzle solving to gone and think about it more and more. i have to add that this muzzle has not been solved. as i keep thinking about this mystery, it s still at the heart of it doesn t make sense. and i think for most people, that drives them on. that makes it an interesting enterprise to sort of dig their teeth into. nick, i just have 30 seconds left with you. the title of your book watercooler effect, there are ....
Malaysia airline flight 370 came fast and fur rust. from hijacking to aliens to suicide missions. so many theories from experts and amateurs alike. joining me now is a psychologist from the rochester institute of technology. he is the author of the water cooler effect. a guide to understanding and harnessing the power of rumors. thank you for being here, nick. you say to rumor is human. why? people are in a sense making and social animals. we have been rumoring since history began. it is something we do probably most of the day. we like to make sense of things. we like order. we like method. in the face of a mystery, and in particular, an intriguing tragic mystery, such as ....
That s several days delayed from what s already been in the press. i m getting my news from the contacts in the media in beijing. if they re hiding the plane someplace on land, why we not doing any searching on land? and there s got to be intel available to us that maybe is being explored but we just haven t seen any of it. so maybe we don t know about it on purpose. the search for the missing plan remains largely a mystery and that s fed not only worry and fascination around the world but also confusion, conspiracies and rumors. the psychological literature reveals that many reasons why we rush to rumors from comparing different pieces of information which people want to do to simply trying to cope with our own discomfort with the unknown. we want to bring in an expert on the psychology at play here. nicholas stefanzo wrote a book about this the water cooler effect to rumors. ....
First unrolled for that very reason. megyn: well, and, men, speaking of that we have a clip of the parody. we showed it to the viewers earlier without explaining what it was, but here is that parody that s already come out about the web site. campaign web site to expose the right-wing lies about president obama. get the facts! fight the smears. attack watch! it s where you can report attacks megyn: simon, is that just the right having a little fun at the expense of this web site, or do they have, you know, a legitimate point which is, you know, come on, attack watch, you know, it s fight the smears? it s politics. yeah, look, i think as i said earlier, i mean, i think the obama campaign explains in an election where tens of millions of people are going to vote for both sides, that if they can mobilize millions or tens of millions of people to work with them every day, directly connected with the campaign with no intermediaries, directly hearing from the campaign about what s goin ....