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A short history of watch fairs March 2017 Although they differ greatly in appearance, the markets of the Middle Ages and todayâs big watchmaking exhibitions share the same commercial ambitions. These events have nevertheless become increasingly professional over time, slowly leaving behind their educational and universal vocation. A look at eight centuries of buying fever.. A short history of watch fairs March 2017 Although they differ greatly in appearance, the markets of the Middle Ages and todayâs big watchmaking exhibitions share the same commercial ambitions. These events have nevertheless become increasingly professional over time, slowly leaving behind their educational and universal vocation. A ....