the u.k. s advertising standards authority said that the ads violated a rule new this year which bans the depiction of men and women engaged in gender stereotypical activities. the rule aims to stop, quote, limiting how people see themselves and how others see them and the life decisions they take. did the watchdog overreach? joining me to discuss is jessica tye, the investigations manager for the advertising standards authority in the u.k. jessica, thank you for being here. wherein lies the harm? well, we brought in a new rule two months ago that bans ads in the u.k. from featuring gender stereotypes that are likely to cause harm or serious or widespread offense. that new rule followed on the back of some really longstanding work that we ve done carrying out. so research, looking at academic research, speaking to the public about how they felt about gender