value of a crypto currency. once it became clear the story was not true, the value of the coin dropped, but how did the number 1a crypto currency by market cap end up making such a splash? news of the partnership first appeared on a service called global news, before being picked up by various news outlets. soon after, questions began to appear on twitter, with users pointing out that the official litecoin tweeted the official litecoin tweeted the account and then deleted, and there no sign of it on walmart s website, the retailer confirming that it was not true. the con is being compared to a pump and dump scam, where false information is spread to drive up the price of an asset. anyone holding lots of it could have made a lot of money. still, the drama could not come at a worse time, with us regulators ramping up their