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'Let Maui heal': Grieving Maui residents want tourists to go home

'Let Maui heal': Grieving Hawaii residents want tourists to go home

The Sweetest Success

How The Maui Cookie Lady Rose to Sweet Stardom

Hawaii Magazine Her whirlwind success includes website crashes, celebrity endorsements and one very memorable helicopter ride. Feb 5, 2019 While leaving Costco one day in October 2016, Mitzi Toro looked down at her phone to see her website had crashed and her Instagram account was flooded with hundreds of messages all because of a personal Instagram endorsement by Dwayne “The Rock” Johnson on one of his buzzworthy “cheat days.” “This is 16 ounces of handmade, hand rolled slap someone in the face ’cause it tastes so good decadent and dangerous chocolate chip cookie. … from one of my fav cookie spots in the world,” he shared with his 119 million followers. The post turned a modest Maui baker into an Island novelty, and set Toro on course for cookie stardom.