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Snapdeal flips business model, won’t sell high-end brands SECTIONS Share Synopsis “In the last couple of years, we have very sharply focused on the value e-commerce segment and our strategy going forward too is to keep building for this segment,” Kunal Bahl, founder & CEO at Snapdeal, told TOI. Agencies Snapdeal reported revenue of Rs 864 crore in FY20, marginally higher than Rs 839 crore in FY19. (This story originally appeared in on Jul 21, 2021)Homegrown online marketplace Snapdeal, which was once competing with Flipkart and Amazon, has flipped its business model to target the value-conscious end of the market. The development comes against the backdrop of the SoftBank-backed company shelving a $950-million merger plan with rival Walmart-owned Flipkart in 2017 and consolidating its entire business, including laying off more than half its workforce and selling key assets such as mobile wallet business Freecharge to Axis Bank and logist ....