As the Audi TT sportster sunsets for good, we look back on its German-born, California-living design history and impact that catalyzed a generation of future shapes.
Sielaff will reportedly start his new job in Gothenburg, Sweden after his obligatory gardening leave, which is expected to last three months, before heading off to Geely’s design headquarters in Shanghai.
In the meantime, Horbury will continue to oversee design development of Geely Auto Group’s brands as well as the company’s design studios in Shanghai, China; Gothenburg, Sweden; Barcelona, Spain; California, USA; Kuala Lumpur, Malaysia and Coventry, England. The British automotive designer, who turns 70 years old in a few weeks’ time, has led Geely Design since 2011 and is said to retire after Sielaff’s arrival.
His successor is certainly well known in the global design scene, putting out cars like the EXP 100 GT and Bacalar, the latter reviving Bentley’s Mulliner bespoke coachbuilding service. Throughout his tenure, the brand also introduced the new Continental, Flying Spur and refreshed Bentayga.