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Should marketers take Mark Read's deepfake as a wake-up call?

Should marketers take Mark Read's deepfake as a wake-up call?
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Should adland take Mark Read's deepfake as a wake-up call? | Analysis

Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.

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Mark-read
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BUSINESS DIARY . . . events coming up

JOBS FAIR :: Belfast City Airport is holding a recruitment fair to fill more than 30 roles with its commercial and operational partners.

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Gregory FCA Launches AI Podcast "The Disruption Is Now," Hosted by CEO & Communications Expert Greg Matusky

Gregory FCA Launches AI Podcast "The Disruption Is Now," Hosted by CEO & Communications Expert Greg Matusky
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Retailers adopting fancy new technology can't ignore the basics

Cutting-edge retail technology promises to transform the sector, but even the best developments are no replacement for getting the basics right.

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