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Effective branding essentials: safeguarding Chinese language marks for global brand owners

Vivien Chan, Ann Xu, and Anna Mae Koo of Vivien Chan & Co present a guide to devising and registering Chinese language marks, their protection, and how to avoid objections from the CNIPA ....

Vivien Chan Co , China National Intellectual Property Administration , Viven Chan Co , Administration Of Customs , Vivien Chan , General Administration , Viven Chan , Chinese Trademark Law ,