The travel industry faced many new challenges throughout 2022, including inflation, political concerns, and staffing issues, however the desire to travel remained paramount.
At Expedia Group Media Solutions, we know how important it is to create effective display ads and ads that stand out. But what happens when a travel shopper clicks on an ad? Leading travel shoppers to an engaging landing page where they can quickly learn more and book their next trip is a crucial step in the path to purchase. In this post, we’ll discuss some of the options you have when you partner with us to deliver a compelling landing page as part of your campaign.
As we emerge from the pandemic, destinations marketing organizations (DMOs) are in a unique role to build back better as travel returns. Despite many additional challenges in Q2, including skyrocketing inflation, rising fuel prices, and continued staffing shortages, enthusiasm for travel endured, pointing towards strong recovery. Not only did travel demand remain steady with moderate increases, travelers also went farther out this quarter.
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