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The Visibility Project Across the media landscape, LGBTQ inclusion is expanding every day, but not in advertising. A recent study found that only 1.8% of characters in ads at the Cannes Lions festival were LGBTQ. Research conducted in partnership with Procter & Gamble and GLAAD, the world’s largest lesbian, gay bisexual, transgender and queer (LGBTQ) media advocacy organization shows that advertising executives have a strong need for tools, resources, and best practices around LGBTQ inclusion that eliminates concerns about backlash from the community when they miss the mark and that creates a pathway forward for more LGBTQ inclusion.That’s why GLAAD and P&G are launching… a new campaign to drive and to sustain LGBTQ inclusion in advertising and marketing, harnessing the power to accelerate LGBTQ acceptance so business can be a true force for good. ....
LGBTQ visibility leads to acceptance The latest phase of Procter & Gamble and GLAAD’s Visibility Project demonstrates that inclusion in marketing is a powerful force for social change – as long as it is authentic. by Steve Barrett P&G has led the way in inclusive advertising with spots including Pantene s Going Home for the Holidays. Sign in to continue Register Limited Article Views (Excludes Subscriber Only Content) Select Newsletters (Excludes Subscriber Only Bulletins) Limited number of free email bulletins Unlimited Access to PRWeek content Daily Breakfast Briefing PRWeek Daily News (subscriber-exclusive email bulletin) Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content ....
Download On this week’s podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Rich Ferraro, CCO at GLAAD. Podcast topics: 0:44 - Ferraro talks about P&G’s The Visibility Project, the importance of intersectionality in advertising, how brands can promote more inclusive offerings and more 15:59 - Ketchum s Rob Flaherty retires 19:37 - The all-you-can-drink milkshakes activation at IHOP, courtesy of Adam Sandler 22:31 - Massachusetts sues Publicis Health over its work for Purdue Pharma during the opioid epidemic 25:31 - Remembering the life of veteran PR pro Julian Read, who briefed the press after the Kennedy assassination ....