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Buddi IPO: Everything you need to know about Buddi Ben Lobel April 30, 2021 5:00 PM Electronic tracking device Buddi, launched by Confused.com founder Sara Murray, is preparing to IPO this year. Read on for more about the company’s background and growth ahead of the listing. Share: What is Buddi? Buddi is a GPS tracking technology business offering an electronic wristband that monitors the location of vulnerable people, and also produces a range of accompanying tracking products and accessories. Founded in 2005 by Confused.com founder Sara Murray after her four-year-old daughter temporarily went missing in a supermarket, the company originally set out to offer a service that tracked the whereabouts of children. But opportunities instead presented themselves in prisoner tagging, health services and local aut ....