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Pinterest business boss urges brands to chase trends, not fads, with cheat sheet report

The Drum catches up with Pinterest’s director of business marketing, Visha Naul, following the release of its Pinterest Predicts 2022 report, which she calls a ‘cheat sheet’ for advertisers.

Visha naulPinterest predictsBlack swan dataSocial commerceAta amp privacyInfluencer marketingSocial media

Pinterest marks out lounge lingerie and DIY car curtains as top trends for 2022

Searches for 'lounge lingerie' increased by 96 times last year.

Visha naulPinterest predicts

Can deliberately provoking ad complaints work as a marketing strategy?

Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently.

Mark borkowskiKyle harman turnerAbbott mead vickersJohn lewisMalcolm mclarenNicky hulleyVisha naulJames wattJohn lewiPaul mallonJo ardenGen kobayashiAdvertising standards authorityCommittee of advertising practiceAdvertising practiceUncommon creative studio

Everyone is desperate to get out : why Amy Kean is taking industry execs on a time-travel voyage, with the help of Pinterest

‘When you're trying to manifest your most ambitious future, you have to visualise it,' the founder of Six Things Impossible and Dice tells Campaign.

Marta vilellaVisha naulXavier reesAmy keanBen silbermannJulian douglasLouise richardsonHavas londonSix things impossibleForesight factory

Stop interrupting, start inspiring: Allowing creativity to flourish on Pinterest

Stop interrupting, start inspiring: Allowing creativity to flourish on Pinterest
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Visha naulInspiration nationShoppable adsIdea pinsCreator code

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