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Max Proctor, Doppelgänger: Engaging betting with sports via the metaverse

Max Proctor, Doppelgänger: Engaging betting with sports via the metaverse
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Fans invited to explore Wimbledon in the metaverse – Licensing biz

In partnership with American Express, the All England Lawn Tennis Club has announced the official launch of The Virtual Hill, a virtual companion experience to the Wimbledon live event. A day on The Hill is a bucket-list fan experience. The Virtual Hill provides fans worldwide with the chance to sha

United statesShiz suzukiAndy murrayAlexandra willisAmerican expressEngland lawn tennis clubAll england lawn tennis clubVirtual hillAmerican express cardmembersAmerican express loungeAndy murray experienceVirtual sir andyExpress ambassador sir andy murrayVice presidentGlobal experiential marketingWimbledon hill

Highlight – Licensing biz

Highlight

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Entertainment – Licensing biz

Entertainment

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It s virtually Wimbledon

WITH WIMBLEDON keen to embrace as wide an audience as possible, Communications and Marketing Director, Alexandra Willis, said their premiere foray into the Metaverse represented ‘a critical part of our strategy’.

United statesAndy murrayAlexandra willisAmerican expressEngland lawn tennis clubMarketing directorAll england lawn tennis clubVirtual hillExpress ambassador sir andy murrayAmerican express cardmembersAndy murray experienceVirtual sir andySuzuki vice presidentGlobal experiential marketing

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