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This week, Brooklyn Borough President and vegan advocate Eric L. Adams urged the Biden-Harris administration to adopt policies that promote plant-based nutrition to the American public. Adams is among a growing list of leaders who publicly support the JIVINITI Women’s Coalition a diverse group of organizations composed mostly of women of color led by nonprofit The Virsa Foundation which advocates for social justice through initiatives that promote plant-based nutrition. In December, the group launched a campaign to challenge Vice President Kamala Harris to go vegan in January and beyond to set a plant-based example for all Americans.
Making plant-based a national conversation
Eric Adams, youth activist and
Marvel superhero
Genesis Butler, and British entrepreneur and media personality
Heather Mills are among a growing number of supporters to the JIVINITI campaign which urges the
Biden-Harris administration to take a plant-based approach to battling the Covid-19 pandemic and address food insecurity, chronic illness, racial and gender-based structural inequality, and climate change.
A PSA has been created by the JIVINITI women s coalition calling for VP Kamala Harris to embrace plant-based solutions to the pandemic, health crisis, dietary racism and climate change.
Last month the predominantly BIPOC-led coalition penned an open letter (https://www.thevirsafoundation.org/jiviniti-plant-powered-kamala-campaign) to the administration as well as a petition (https://change.org/plantpoweredkamala) to Harris to go vegan in 2021.
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On January 20, the Indian village of Thulasendrapuram will celebrate the inauguration of Kamala Harris, the first Black and South Asian woman elected as Vice President of the United States, with vegan treats. This week, every family in the village the birthplace of Harris’ grandfather received a basket of vegan biryani, plant-based meat from Indian startup GoodDot, oat milk from Goodmylk, vegan sweets, and more courtesy of the animal-rights group People for the Ethical Treatment of Animals (PETA).
“PETA India is delighted to help Thulasendrapuram celebrate the milestone of Vice President-elect Harris’ inauguration with vegan goodies, especially since she has sponsored and supported so much legislation in the US against cruelty to animals,” PETA India spokesperson Radhika Suryavanshi said. “Vegan food saves animals’ lives, helps preserve the planet, and safeguards human health, so everyone wins.”
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