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Mumbrella CommsCon full program announced: Sefiani, Poem and Weber Shandwick the latest confirmed

Mumbrella CommsCon full program announced: Sefiani, Poem and Weber Shandwick the latest confirmed
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Helen Graney , Matt Holmes , Weber Shandwick , Mumbrella Commscon , Mandy Galmes , Vinny Panchal , Sofitel Wentworth , Weber Shandwick Australia , Jack Morton Australia , Sefiani Communication , Therese Raft , Creating Brand Belonging ,

The view from Down Under: does Australia point the way for a return to IRL brand events? | Marketing


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Crowds cheer Novak Djokovic after victory at the semi-final of the Australian Open on 18 February (Getty Images)
The coronavirus continues to have a global impact on the brand experience sector, bringing most in-person events to a standstill. In recent weeks, a ray of hope can be seen from sporting events such as the Australian Open, which welcomed 30,000 spectators before a five-day lockdown came into play. Although the Australian Open encountered this hiccup, it has once again opened its doors, with masks remaining mandatory both indoors and outdoors when social-distancing rules cannot be followed.
 
The measures in place at the Australia Open have enabled crowd levels that the UK has not experienced since early 2020. To event organisers currently experiencing lockdown measures here, the journey back to IRL can t come soon enough. However, although sporting events are in full swing, the brand experience sector in Australia is not foll ....

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