At least five brands have signed Hindi film celebrities in the past two weeks, accelerating a turnaround that began earlier in the year after a lean phase in 2021 and 2022, when a string of box office flops and a drug controversy took a toll on big Bollywood endorsements.
Every silver lining has a cloud. Infosys announced its first quarter results on Thursday, reporting an 11% rise in profit on-year. However, the company cut its revenue guidance, highlighting the macro challenges for the IT sector. This and more in todays ETtech Morning Dispatch.
It s a win-win proposition with these mostly consumer-facing startups getting a face to push their brands besides the money, and celebrities getting a low-risk, high-potential investment opportunity.