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Firmenich opens new fragrance creation centre inspired by Chinese culture



The manufacturer of fragrances and aromas has joined forces with China-based perfumery studio Xun Laboratory to strengthen its footprint in China through the opening of a new fragrance creation centre taking rooted in the country’s rich history and culture.

A link between past and present

Housed in the Jin Ze Arts Centre, an organization aiming at the preservation and promotion of the tradition of Chinese fine craftsmanship and located in the western outskirt of Shanghai, the new centre –. ....

Jin Ze Arts Centre , Xun Laboratory , Villa Harmony , Chinese Perfumery , Fine Fragrance Atelier , Studio Guangzhou ,