Reliance Industries Ltd (RIL) wants to disrupt the dominance of multinationals in the local consumer electronics and home appliances market with a new made-in-India brand Wyzr.
The company intends to design and develop the products in-house as it pitches to establish a homegrown brand in a market dominated by foreign labels. It had previously launched private label brand Reconnect, with products built by third parties.
India Business News: Reliance Industries Ltd (RIL) plans to disrupt the dominance of multinationals in the local consumer electronics and home appliances market with the i