The technology and tools used to manage, deliver, and assess the efficacy of internet advertisements are referred to as "ad tech" (advertising technology)..
Contributor Friday, 18 December 2020, 07:12 Generic image. Photo: Kaleidico, Unsplash
BUSINESS NEWS - It’s less than a month to go before Christmas, which means that time is running out to capture festive season activity ahead of the big day.
After a challenging year for most small businesses, you won’t want to miss out on the opportunity to help drive holiday interest and boost your growth during this festive season for shopping.
Here are a few digital marketing tips that can help you be top of mind this December:
Use the power of video
Video can be one of the most powerful and engaging media for communicating with your customers. You don’t need glossy production values to use it effectively. You can do something as simple as an unboxing and initial setup video shot on your smartphone, to showcase the features of a new product. Or you can use a tool like YouTube’s Video Builder to create simple videos from st