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BusinessWorld April 22, 2021 | 12:01 am MESSAGING APPLICATION Viber Rakuten said its business users in the Philippines soared last year, suggesting that companies began to recognize the value of one-on-one conversations with their customers during the pandemic crisis. In the Philippines, “the amount of new brand-owned business channels launched soared by 211%” last year, Rakuten Viber said in an e-mailed statement. Viber saw business messages sent surge by 244% last year versus 2019, with transactional messages growing by 299%. Viber said its suite of business solutions enabled brands “to provide their customers with notifications about the products or services they availed from the status of their lab tests or food orders to updates on the delivery time of their groceries and appointment with a dentist and more.” ....
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