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NEEDHAM, Mass. and AMSTERDAM, April 21, 2021 /PRNewswire/ Leading experiences marketplace Viator and global digital travel platform Booking.com, have today announced a new global partnership to bring thousands of Viator s high quality attractions, tours and activities to Booking.com.
Viator is a Tripadvisor company and leader in experiences with a marketplace of nearly 400,000 tours and activities around the world. The integration with Booking.com will begin with key destinations in North America and Europe, with additional locations and inventory to follow over the coming months. Experiences are the most memorable part of any trip, and we re delighted to bring more tour and activity options to Booking.com s travelers, particularly as travel returns, said Sarah Dines, vice president of business development at Viator. Bringing our experiences inventory to Booking.com s massive audience of travelers is an exciting integration for trave
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Following its partnership with TUI’s Musement brand last year, Booking.com added a major tours and activities partner, Tripadvisor’s Viator, to its growing attractions business.
In their first partnership in the sector, Booking and Viator announced Wednesday that thousands of Viator’s attractions, tours and activities would soon be available for travelers on Booking.com. The companies said that the integration process would initially focus on experiences in major destinations in North America and Europe “with additional locations and inventory to follow over the coming months.”