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my previous career was actually in arts. reporter: but roberto mesa has some fresh ideas. we re able to harness the 300 plus days of sunshine that we get to be able to optimize our production of food. reporter: he s part of a growing generation of younger first-time farmers reporter: what are you guys doing here? so these are broccoli greens. reporter: using high tech greenhouse technology to grow fresh, local food and get it into urban areas. it sounds like this is pretty different and perhaps a little better for the environment than traditional farming. so we re able to save water we re able to grow year-round and we are producing a cleaner crop. reporter: but when the pandemic hit and customers dried up, mesa discovered a new need how did the pandemic affect your business or your work flow? we didn t know if the restaurants were going to reopen, so we lost about 60% of our revenue in a week. and we needed to find ways of pivoting and ensure viability reporter ....