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The remarkable bounce back of New Zealand's magazines


Last modified on Thu 28 Jan 2021 20.51 EST
At 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.
The day was 2 April 2020, a week into New Zealand’s national lockdown to control the spread of coronavirus. Oliver, who is the editor of Metro magazine, and his team had been scrambling to adjust to remote working and – with magazine publishing not among the “essential services” permitted to continue through the pandemic – a new digital-first operation.
Within an hour of that text, Oliver and the 300-odd other employees of Bauer Media New Zealand were told they were being made redundant, the titles they worked on would be put up for sale, and the entire company was to close. “That was still a shock, even though I was prepared for bad news,” says Oliver. ....

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How Covid-19 made us appreciate the value of magazines


Stuff
NZ House & Garden and editor Naomi Larkin has seen her magazine rebound strongly after the uncertainty of the covid lockdown.
Stuff journalists and editors reflect on how they covered some of the biggest stories of a remarkable year and how the value of journalism has shone through, in this series.
The power of magazines lies in their ability to connect and engage communities on a level that no other media can.
Yet for years magazines have been seen as a luxury - a nice-to-have item. The arrival of Covid-19 and the subsequent lockdowns changed all of that: Kiwis quickly realised that magazines - and their power to connect, engage and create a community - were, in fact, essential.The government however, thought otherwise. ....

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