Live Breaking News & Updates on Vegetable Growers Annual|Page 1

Candace Krebs
The Ag Journal
Nathan Mudd farms at Brighton and runs what could be one of the earliest online farmers markets.
“When we started in 2012, the thing we heard from all over the country is people will never buy food online,” he recalled. “In fact, the timing really worked out for us with what happened in 2020.”
With the arrival of the pandemic, demand for local food increased, while consumers also started shopping differently. Online sales became critical.
“If anything has become clear about food marketing in the COVID-19 era, it’s how central online shopping has become for direct marketers,” he said. ....

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