The luxury brand landscape bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.
For some years now I’ve been fortunate to work on the Louis Vuitton account. It’s one of the most valuable and iconic brands in the world, with a brand value of about $47.2 billion USD in 2019. After a short interlude I’m back looking after the media interests of this client again. It naturally brought me to the question of the current luxury brand landscape and the impact of the pandemic on this sector.
The 19th edition of the Bain Luxury Study states that the luxury industry was heavily impacted by the Covid-19 crisis in 2020. The overall luxury market shrank by 20% to 22% at current exchange rates, and is now estimated at approximately €1 trillion globally, back to its 2015 levels.
Are genuinfluencers the new influencers for niche and luxury brands? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.