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Hyper-personalisation is the Holy Grail, but are marketers doing it right?

Hyper-personalisation is the Holy Grail, but are marketers doing it right? ....

Amit Verma , Vanda Ferrao , Ankit Grover , Priya Patankar , Ankit Apurv , Holy Grail , Optimising Consumer Engagement , Mobile Marketing , Suchi Jain , Deputy General Manager , Madison World , Business Head , Digital Native , Digital Marketing , Corporate Communication , Big Data ,

Hyper-personalisation is the Holy Grail, but are marketers doing is right?

Hyper-personalisation is the Holy Grail, but are marketers doing it right? ....

Amit Verma , Vanda Ferrao , Ankit Grover , Priya Patankar , Ankit Apurv , Holy Grail , Optimising Consumer Engagement , Mobile Marketing , Suchi Jain , Deputy General Manager , Madison World , Business Head , Digital Native , Digital Marketing , Corporate Communication , Big Data ,

Why empathy has become a vital leadership competency in challenging times

Why empathy has become a vital leadership competency in challenging times ....

Vanda Ferrao , Siddha Jain , Shanta Saikia , Suman Varma , Saumya Singh Rathore , Anita Kotwani , Shweta Berry , Bombay Shaving Company , Women Disruptors , Chief Executive Officer , Carat India , Director Marketing , Strategic Alliances Industry , Sales Enablement , Chief Business Officer , Chief Marketing Officer , Singh Rathore ,

DTC in India: Of woke consumers and eager brands

The future looks bright for the direct-to-consumer or DTC model in India as savvy consumers flock online to have their need gaps addressed by enthusiastic brands. In this Spotlight India series, WARC India Editor Biprorshee Das looks at how DTC brands are changing the way shopping is taking place across the subcontinent. ....

Shibani Mitra , Vanda Ferrao , Kunal Sinha , Narayan Devanathan , Tarun Raman , Freshtohome Ferrao , Biprorshee Das , Tata Group , Spotlight India , Editor Biprorshee Das , India Spotlight , Satyajit Hange , Like Hange , Anilk Nair , Grey India , Shraddha Ganesh , Leo Burnett India ,